About
About Us — Jelita Foundation: Conservation of Nature and Wildlife in Sumatra
Jelita Foundation is a non-profit organization dedicated to nature conservation and wildlife preservation, with a focus on Riau Province and the broader Sumatra region. We work to safeguard forest ecosystems, protect endemic species — particularly the Sumatran Elephant — and foster peaceful, sustainable solutions to human-wildlife conflict.
Vision
To become a trusted partner in preserving the ecological balance of Sumatra’s forests and wildlife, ensuring a healthy environment and the well-being of communities for generations to come.
Mission
- To protect populations of critically endangered wildlife, especially the Sumatran Elephant and its habitat
- To restore and maintain forest corridors fragmented by land conversion and development
- To resolve human-wildlife conflict through community-centered approaches
- To raise public awareness and educate communities on the importance of nature conservation
- To build strong partnerships with government agencies, institutions, and local communities
Our Story
Jelita Foundation was formally established in 2020, born from deep concern over rapid forest loss and the sharp decline in wildlife populations across Sumatra. What began as volunteer efforts in the field evolved into a formal foundation, enabling us to carry out conservation work in a more structured, sustainable, and far-reaching manner.
Legal Status
- Official Name: Yayasan Jejak Liar Tanah Air
- Foundation Deed: No. 01, dated 9 June 2020 — Notary Fitri Zakiyah, SH, MK
- Ministry of Law and Human Rights Approval: No. AHU‑0011487.AH.01.12.Year 2020
- Tax Identification Number (NPWP): 0954069530219000
- Office Address: Jalan Ikhtiar Km. 2.5, Rangau, Mandau District, Bengkalis Regency, Duri — Riau
- Primary Area of Operation: Riau Province, Riau Islands Province, and surrounding regions
What We Do
- Habitat Protection — Restoring and securing vital forest wildlife corridors
- Wildlife Protection — Monitoring populations and protecting species from poaching and threats
- Community Empowerment — Working together with residents to resolve human-wildlife conflict
Guiding Principles
- 1. Transparency — Open and accountable in all reporting and resource management
- 2. Evidence-Based — Every action guided by field data, research, and factual observation
- 3. Partnership — Committed to working alongside BBKSDA, government bodies, and all relevant stakeholders
- 4. Sustainability — Creating lasting benefit for both nature and local communities
Foundation Board & Management
- 1. Ade Kurniawan, Amd: Founder — Program Director
- 2. Refilda Harnita, Amd.Keb: Founder — Communications & Community Relations
- 3. Raafi Hardanu, Amd: Founder – Special Education & Field Support
- 4. Riska Widayanti, ST: Founder — Finance & Accounting
Partnerships & Collaboration
We actively seek and welcome collaboration with the Natural Resources Conservation Agency (BBKSDA), District Environment Agencies, Forest Management Units, and communities living adjacent to forest areas.
Join Us
Together, let us protect Sumatra’s forests and wildlife so they may thrive for generations yet to come. Every form of support makes a real difference — both for nature and for those who live alongside it. Please contact us to learn how you can get involved and lend your support.